ESPN contains a lot of original content. Documentaries and daily programs require visual representation which could be represented in several ratios and sizes, each with its own set of limitations, overlays, badges, and safe areas. This guideline was created to educate internal and external partners about our requirements for artwork, logos, and design treatments.
The guideline’s purpose is to educate creatives where their digital assets would appear and how they would be used. This is meant to be a simple reference for them to become aware of our asset requirements and become more aware of the digital platforms. Templates for all content ratios were included along with more in-depth breakdowns of safe areas and logo treatments.