Podcasts, playlists, and a business platform, and some pitches for new content. This exploratory work looked to create a revitalized listening experience for sports fans.
This exploration presented a more engaging way for fans to browse podcasts and radio shows. It also promoted more personalized episodes while offering new features to hear smaller audio clips, better discoverability of guests, and a new platform for personalities to provide their thoughts and grow their own brand.
Sports and music go hand in hand. They compliment each other. They inspire each other. This is a perfect symbiotic relationship and this exploration looked to encourage the crossover of athletes and artists.
How do you attract fans when there are no broadcasting rights? You change what it means to “watch the game.” This exploration proposes a live stream commentary that brings the best of late night talk show interviews with the unpredictability of live sports. Imagine listening to Drake call a game for the Toronto Raptors. Or hearing Bill Murray tell baseball stories while cheering on his beloved Chicago Cubs. In sports, anything can happen. And these celebrities will tell you all about, play by play.
Exploratory work that looks to bring music from the stage to the ten foot experience.
There are plenty of opportunities for ESPN to capture live performances. Whether it’s a concert during College Gameday or the halftime performance itself, these performances help nurture our love of sports.
A number of shows on ESPN have their own catered playlists on Apple Music and Spotify. Promoting these playlists help to grow each brand and provide a clarity around its unique personality.
A proposed new show in which an artist interviews an athlete about their rise to fame, drive, and what it takes to succeed. Then they flip roles and the athlete gets to interview the artist. Perhaps their worlds aren’t all that different.
This proposed show is part documentary, part concert. We focus on a famous stadium and it’s history. Athletes share their personal stories about the structure and what it means to them. Musical artists discuss their concerts and why playing in that venue was so important. Documentary concludes with concert held at that location.
Does anything get fans more pumped up for a game more than a marching band? ESPN covers a lion’s share of college football and with almost every game there is halftime show. Why not take advantage of this and turn halftime into its own show?